What does a farmer look like? Something like this?
Or maybe more like this?
We're exploring these answers and more in our research about the image farmers have with the general consumer. You might be surprised to know that consumers think most Illinois farmers are the big, bad, corporate sort ... but to see these photos, they'd agree that they like these farmers and have something in common with them.
Interested in this sort of research? Contact Illinois Corn to find out more!